A lesson in cross-selling

I recently took the family to Alton Towers and though I needed to practically re-mortgage the house by the time we returned, I was quite impressed with the way the management at Alton Towers seemed to ensure you open your wallet at every turn. Firstly there is the inevitable kids pester power which I’m certain would be there if they tried or not, but I’m talking about the more subtle ways in which you’re spending money all along the route. Take for example the Water rides (Rapids, Flume etc). Whilst waiting in the queue, all along the route there are places where you can buy the water-proof ponchos to ensure you dont get too wet. As you’re waiting there you notice other riders leaving, completey drenched in water, A stark reminder to get those ponchos!. I could remember from previous visits that it’s a 50-50 chance of staying dry, so i’ll take those odds and proceed without the poncho, but oh no not now. Now the odds are in their favour and there’s a 100% chance you’ll get wet. Right towards the end of the flume ride there is litterally a shower head floating above your head which if you’re still dry up till that point will certainly get you soaked. But thankfully the generous people at Alton Towers had placed some large stand in dryers at the exit to the ride. Oh you have to pay to get dry? Nice.

I wasn't scared...what??

You’ll also notice how most of the thrill rides will make you walk through their souvenir store to exit. There is no other way out. I dont know whether being pumped full of adrenaline makes you buy more or what, I’m no expert, but I’m certain it must do??
There is no way I’d be spending money on useless junk on my way out though. WOHOO! this T-shirt looks awesome….and I do want the world to know I went on the Oblivion!!! Ahhh damn it.

For those of you running your own businesses, I’m sure there’s a lesson or two in there.

All in all though it was an excellent day and I’d highly recommend it